Data Protection and Privacy Notice
This Notice applies to anyone who visits Lyst’s websites or Lyst’s mobile applications (the “Sites”), and any other platforms Lyst owns or controls and makes available (the “Lyst Platforms”). We refer to the Sites and the Lyst Platforms as the “Services”.
When you use the Services, you access linked pages or blogs, features and content (including any information, text, graphics, photos, lists of items compiled by you, comments, reviews, links, or other materials uploaded, downloaded or appearing on, or linked to the Services) (collectively the “Content”).
Any personal data about our users (the “User” or “you”) provided to or gathered by the Services is controlled by LYST LTD (a company incorporated in England and Wales, with company number 07132083 and with a registered office at The Minster Building 7th Floor, 21 Mincing Lane, London EC3R 7AG) ("Lyst", “we”, “our” or “us”). For the purposes of General Data Protection Regulation (the "GDPR"), Lyst acts as a “Controller” as defined under the GDPR (“Controller”).
1. What Does This Notice Cover?
This Notice covers Lyst’s treatment of personal data that Lyst gathers when you access the Services and/or access the Content. We explain what information we gather, why we gather it and the choices you have regarding your personal data.
2. What Information Does Lyst Collect, and How?
As customers, you do not have any legal obligation to provide any information to Lyst. However, we require certain information from you in order to operate properly, including completing a transaction on your behalf. Login credentials (email and username) enable us to personalize and improve our services. You hereby agree and acknowledge that any information you do provide to us is provided at your own free will, for the purposes mentioned in this Privacy Notice and that we may keep such information in a database(s) which will be registered and kept in accordance with applicable laws and regulations.
a) Information You Provide to Us
We receive and store any information you enter on the Services or provide to us in any other way. The types of information provided by you may include your full name, email address, username, password, home and billing address, shipping address, order details of transactions carried out on the Sites, and payment information (payment information is held by our payment processors rather than us).
b) Information Collected Automatically
i. We receive and store certain types of information whenever you interact with the Sites or use another feature of the Services. In other words, when you are using the Services we are aware of it and may gather, collect and record the information relating to such usage, either independently or through the help of third-party services as detailed below. Lyst automatically receives and records information on our server logs from your browser including your IP address, certain cookie information (please see our Cookie Policy for further information) unique identifiers (such as click IDs) and the page you requested.
ii. We automatically collect usage information, such as the numbers and frequency of visitors to the Services, similar to user music preference data or to TV ratings that indicate how many people watched a particular show. Lyst only uses this data in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Services or another feature of the Content so that we can make the Services appealing to as many customers as possible, and improve the Content.
iii. We also collect information about the devices you use to access our Services. This includes, for example, the type of computer or device you use, the hardware model, operating system and software.
c) E-mail Communications
We often receive a confirmation when you open an email from Lyst if your computer supports this type of program. Lyst uses this confirmation to help us decide how to make emails more interesting and helpful.
d) Location Information
When you download or use apps created by Lyst or its affiliates or subsidiaries and, where applicable, have requested or consented to location services, we may receive information about your location. We may use this information to provide you with personalised content and location-based services, such as search results. Most mobile devices allow you to turn off location services. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.
3. What About Cookies?
Technologies such as cookies, beacons, tags and scripts are used by Lyst and our partners, affiliates, analytics or service providers. These technologies are used in analyzing trends, administering the Sites, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
Please see our Cookie Policy for information as to how we use cookies in relation to the Services.
4. Why Do We Collect Information?
We use the information we collect in order to:
Operate and improve the Services and to display Content
Allow you to take full advantage of the Services, including using “Wish Lists”
Allow you to order products on the Sites (where applicable)
Process or facilitate payments through third party payment processors (where applicable)
Recommend relevant products, and make it easier for you to track products you’re interested in
Offer you a personalised experience of the Services and on the Lyst Sites. This process constitutes profiling under the GDPR
Communicate with you about your orders and provide customer service, technical assistance and collect feedback
Communicate with you about products, sale reminders, services and promotional offers
Administer your account if you have one, and update our records
Enable third-party service providers and contractors to carry out technical, logistical or other functions on our behalf
Conduct research, troubleshoot problems, and detect and protect against error, abuse of the Services, fraud or other criminal activity
Control risk, comply with laws and regulations, and comply with other legal process and law enforcement requirements
Produce aggregated statistical reports (provided that the reports do not identify customers)
